When it comes to hydrating the world’s top athletes and those who aspire to follow in their footsteps, nothing beats the world’s number one sports drink, Gatorade.
This message is succinctly captured in the sports drink leader’s latest TV Commercial featuring local sports stars Alyssa Valdez of the Ateneo Lady Eagles and Gilas Pilipinas point guard Terrence Romeo who star alongside international sports icons Usain Bolt and Serena Williams.
“As the number one sports drink on the planet, and in the Philippines, it is our duty to spread the word of proper hydration to athletes all over the country,” Pepsico Philippines Marketing Manager for Hydration Tony Atayde said. “Proper hydration is our advocacy and our commitment. It is a building block that Gatorade was built on. More than anything else, our latest commercial is a reminder to everyone that to perform your best, absolutely nothing beats Gatorade.”
Gatorade’s latest TVC debuted in time for the round two of the highly anticipated UAAP Season 78 Women’s Volleyball match-up between the Ateneo Lady Eagles and the DLSU Lady Spikers where the defending champions from Katipunan avenged their first round loss to the latter. The video can be viewed online at the official Gatorade Philippines Facebook page at facebook.com/GatoradePH.
Last Aug 20 Cleaveland Cavaliers superstar, Lebron James visited philippines for the Nike Rise event. He visited manila way back 2013 for the witness tour. Now he’s come back to inspire young athlete including the Nike Rise Prodigies who train by the talented coaches headed by coach Chot Reyes at Nike House of Rise in mandaluyong.
He play together with the Nike Rise Philippines’ developmental program and serve as mentor of the finalists of the Nike Rise project against the UAAP/PBA selection.
He also show to his fans, how to dunk a king james, he electrifies and entertain the crowd. sometimes we see james dancing on the bench, we knows he really enjoy playing here in manila.
Lebron Design court in tenement Taguig City
On his second day, he visted his fans at tenement in taguig city. He teaches kids and inspire them, how he start playing basketball way back in his childhood days.
The 2 time NBA Champion Lebron James visited Philippines again for the Nike Rise Tour. King James visited manila last 2013 for the Witness Tour.
Lebron meet the media for the Press Conference at Nike House of Rise at Mandaluyong City. Lebron show his athletic moves with the other basketball superstar at Mall Of Asia Arena. James grace the Nike Rise Philippines’ developmental program and serve as mentor of the finalists of the Nike Rise project against the UAAP/PBA selection.
And on the second day, James visit the fans and play with the kids of Tenement Taguig City. He also visit Nike store to introduce his newest shoes, Lebron 12.
Basketball Court Lebron inspired inside the tenement in taguig City.
Nike Basketball launches a new film entitled “Together,” which celebrates the pride and emotion of LeBron James’s return to Cleveland. One team. One city. One goal. The film portrays Cleveland citizens joining James and his teammates as they huddle before the opening night tip-off. Cleveland fans from all walks of life converge on the Quicken Loans Arena and join hands as a show of unity.
Nike Basketball partnered with Wieden + Kennedy to create the film directed by the Malloy Brothers. Numerous people near and dear to James make appearances in the campaign, including his mom, Gloria Marie James; Coach Dru Joyce; and kids from the LeBron James Family Foundation. In addition, teammates Kyrie Irving, Dion Waters, Anderson Varejao, Shawn Marion, Tristan Thompson, Matthew Dellavedova and Joe Harris also make cameos.
The film will air live during the national TV broadcast of the Cleveland game on Oct 30. The campaign will continue to run on air across national entertainment and sports networks through November.
The LEBRON 12 HRT OF A LION debuts in stores today in tandem with James’s on- court return to his hometown team. The LEBRON 12 is also ready for custom design at http://www.nikeid.com wherever NIKEiD is available.
LeBron James Banner installation
In addition to the film, the highly anticipated 10-story banner welcoming James back to Cleveland will be gradually unveiled on Thursday. The 25,000 square foot installation located on the Ontario Street will take more than nine hours to uncover, with the full image revealed pre-game. In the banner, James literally represents Cleveland on his back.
NEW YORK (AP) Joe Johnson scored 32 points, Shaun Livingston helped Brooklyn dominate the second overtime after LeBron James fouled out, and the Nets beat the Miami Heat104-95 on Friday night for their fifth straight victory.
Shaun Livingston had two baskets and two blocked shots in the second OT, finishing with 19 points, 11 rebounds and five assists over 51 minutes in a sensational effort while starting for injured Deron Williams.
Paul Pierce scored 23 points but missed jumpers that could have won it at the end of regulation and the first overtime. Still, the Nets remained unbeaten in 2014, adding a victory over the two-time defending NBA champions to their recent wins over Oklahoma City and Golden State.
James had 36 points, 7 rebounds and 5 assists for the Heat, but fouled out on an offensive foul with 36 seconds left in the first overtime and the Heat trailing by two.
Pierce with a 3-pointer, Kevin Garnett made a jumper and Livingston spun into the lane for a dunk and a 104-93 lead. He had another block on Allen, who finally made the Heat’s only basket of the second OT on a wide-open layup with 16 seconds to go.
NOTES: The teams will also wear the nickname jerseys on March 12 and April 8 in Miami. The Heat will also wear them at home against Boston on Jan. 21. … The Nets begin a three-game, three-country road trip Saturday in Toronto. They face the Atlanta Hawks on Thursday in London, then return home to visit the Knicks on Jan. 20.