Acer Philippines, Inc., the local subsidiary of global IT giant Acer, Inc., and the National Basketball Association (NBA), one of the world’s biggest professional sports leagues, recently entered into a promotional partnership.
Under this strategic collaboration between the two leading brands, Acer strengthens its ties with the NBA by acquiring rights to use the popular basketball league’s logo and other materials. As the country’s top IT brand, Acer explores beyond its limits to see what’s more to see under this tie-up.
And as part of the partnership, Acer launches a promo where every purchase of any qualified Acer laptop entitles customers to a free NBA laptop backpack. The promo runs until July 31, 2014.
“Acer Philippines is truly grateful for this milestone partnership with the NBA. Acer and NBA share the same relief on empowered stakeholders. Both have demonstrated its value by giving delightful experience to their customers, globally. It requires concrete passion and felt dedication to meet heightened standards, until it becomes part of our DNAs. These have made Acer to be the number one PC and Projector brand in the Philippines by volume and revenue for more than 6 years now; and the NBA as one of the Filipino household conversation centerpieces for many years,” according to Manuel Wong, General Manager of Acer Philippines.
He added that basketball and information technology remain to be topmost interests in the country, and would immediately take superior mindshare of every new market by leveraging on loyal affinity from acquired generations. And that will only be proven by sincere business ethics translating to giving the best products and services to customers. “I see this partnership of Acer Philippines with the NBA as a seal of recognition for our commitment to our customers.”
For his part, Ray Gozon, Acer Philippines Senior Marketing Manager, said that Acer Philippines is immensely excited on this partnership. “This union of two global influencers and industry leaders will provide a wider view on market reach and deepened affinity. To the everyday life of our most loved customers, this sends an assurance on the heightened scale of expertise that made his Acer gadget and an enhanced confidence that he or she carries a leading brand.”